{"id":16789,"date":"2026-04-08T20:42:02","date_gmt":"2026-04-08T18:42:02","guid":{"rendered":"https:\/\/www.azum.com\/custom-training-but-standard-software-why-the-b2c-model-limits-your-coaching-business\/"},"modified":"2026-04-10T09:19:07","modified_gmt":"2026-04-10T07:19:07","slug":"custom-training-but-standard-software-why-the-b2c-model-limits-your-coaching-business","status":"publish","type":"post","link":"https:\/\/www.azum.com\/en\/custom-training-but-standard-software-why-the-b2c-model-limits-your-coaching-business\/","title":{"rendered":"Custom Training, but Standard Software? Why the B2C Model Limits Your Coaching Business"},"content":{"rendered":"

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As an ambitious coach, you’ve known for a long time: Generic standard training zones are descriptive, not prescriptive. You would never train a “sprinter” (with a high VLamax) and a “diesel” (with a low VLamax) exactly the same way, just because they have the same FTP. While one burns fat comfortably in “Zone 2”, the other is already massively depleting their glycogen stores at the exact same percentage of intensity. That is why you use an individual metabolic profile for precise control to unlock your athletes’ true potential.
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But\u00a0if you rely on the highest level of individualization and control in your training\u2014why do you leave your business to generic, standard software?
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Just as classic %FTP zones can be deceiving, the business model of many well-known training platforms is often deceiving as well. Most common systems on the market (such as TrainingPeaks or MATS) operate as an open B2C (Business-to-Customer) model. For you as a coach, this harbors massive, often unrecognized risks. AZUM, on the other hand, pursues an uncompromising B2B (Business-to-Business) approach in the form of a partner model.
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\nJust as you maintain clear control over monitoring your athletes with a 4-zone model, AZUM gives you full control back over your business. The direct comparison shows what this means in practice:<\/span><\/span><\/p>\n

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  1. Business Model<\/b><\/span><\/li>\n<\/ol>\n