Your day only has 24 hours. No matter how good you are, with pure 1:1 coaching, you will eventually reach your limits, both in terms of time and income. The next logical step for your business growth? Decouple your revenue from your working hours.
Imagine taking your most proven training concepts, creating them just once, and then selling them as digital products, fully automated and to a target audience of any size. The best part? You monetize your content exactly how it works best for you and your clients. Whether it’s a classic one-time payment for a fixed plan, a monthly subscription, or completely custom intervals, you have absolute freedom over your pricing.
Whether you’re already selling training plans on other platforms and finally want everything centralized in one system, or you’re just starting to build this lucrative pillar of your business: This is exactly why we developed AZUM Training Programs. It’s your system to turn your expert knowledge into modular products and scale endlessly.
How AZUM Training Programs Work
To ensure you can optimally reflect your training philosophy, the Training Programs are built to be modular and scalable. This proven, hierarchical structure is the core:
- Templates: Create the base plans as templates for your desired timeframes.
- Training Group: Combine templates into logical units. This allows you to offer different volumes (from Beginner to Elite) within a single Training Group (e.g., Prep Block 1).
- Training Programs: Combine multiple Training Groups into a complete season plan that guides your athletes over several months.
- Add-on Plans: Supplement your main offering with bookable add-ons, such as strength training, yoga, or specific technique modules.
Practical Example: Cycling Build-Up (March to June)
Just how flexible this system is for your clients’ everyday lives is shown in the example program Cycling Build-Up – Base Phase for Long Rides. Life rarely runs linearly, and your offering adapts to it:
- March – Starting with Focus: Your athlete starts highly motivated at the Gold Level (7–12 hours volume) to build a solid base.
- April – Stress at Work: Their job demands a lot. Instead of abandoning the training in frustration, they simply switch to the Silver Level (3–6 hours). This keeps them consistent without burning out.
- May – Time for Passion: Thanks to holidays and vacation time, they have plenty of time. The athlete uses their full potential and chooses the Platinum Level (10–15 hours) for four weeks.
- June – Back to Routine: Life returns to normal, and the build-up continues at the familiar Gold Level (10–15 hours).
Your advantage: You create the professional content once as templates. Your athletes independently choose the right module for their current timeframe, while AZUM handles the assignment in the background fully automatically for you.
The New Update: Your Price, Your Rhythm
And this is exactly where our latest update comes in regarding automation and scaling. Following initial practical experience with the Training Programs, we have released a crucial feature: Full flexibility in pricing and billing cycles. A 12-week marathon plan requires different pricing than an ongoing athletic subscription. That’s why we’ve designed the payment models in AZUM to be so flexible that they adapt to your workflow, not the other way around. You now have complete control over how your services are billed:
- One-Time Payments: Offer specific plans (e.g., a 12-week plan for $80) for a flat fee. Ideal for athletes who have a clear goal in mind without wanting to commit long-term.
- Custom Subscription Cycles: Want to bill every two weeks, every three months, or at completely different intervals? You simply define the timeframe and price yourself in the system.
- Variable Timeframes: Plans no longer have to fit into a 30-day grid. Whether it’s a 10-day intensive block or a 28-day cycle, you set the boundaries.
Why This Matters to You
This update makes AZUM an even more scalable platform for you. You massively reduce the administrative effort of billing while being able to offer highly specific, modular products that fit perfectly into your clients’ everyday lives. You have the total freedom to map out your business model exactly how it works best for you.
Now You’re Ready to Go!
Create once, scale endlessly, and sell with full pricing flexibility: You now have all the tools to turn your expert knowledge into digital products. Leverage the freedom of AZUM Training Programs, make your offering scalable, and take your business to the next level!
How to Get Started with Training Programs:
Currently, the feature is deactivated by default in all accounts, as we want to ensure the setup perfectly matches your existing coaching processes.
Are you interested in using Training Programs for your business? Then let’s get started together: Simply send us an email or book a free video meeting right away for a quick introduction. We will discuss your requirements, show you how it works, and then activate the feature for your account.
